mountains

New Media in the Outdoors and Mountains

Quechua bet on brand content. Hiking on the Moon , designates both a website , aweb TV, a blog and a print and online magazine , dedicated to mountain news.Target ? Outdoor practitioners. On the website available in French and English articles on travel, a photo gallery, a calendar of events related to the theme … The mark of the group Oxylane also released this month the first issue of the magazine

Hiking on the Moon by Quechua in both languages: nearly 100 pages of editorial with topics on Chile, India, Nepal, Patagonia … Available on the web, the first issue, printed at 5,000 copies, Is distributed in tourist offices, hotels and other places of passage in the country of Mont Blanc and in certain stores Decathlon , property of the group Oxylane.

The web TV  offers reports of a few minutes on human adventures for Rock and Mountain enthusiasts. Each month, a subject is made in co-production with the TV Mountains channel: currently, in one, the runner Émilie Lecomte. Finally, a blog completes this brand content. The brand Quechua is already present on Facebook , Google+ and Twitter . The web TV offers reports of a few minutes on human adventures. Each month, a subject is made in co-production with the TV Mountains channel: currently, in one, the runner Émilie Lecomte. Finally, a blog completes this brand content. The brand Quechua is already present on Facebook , Google+ and Twitter . The web TV offers reports of a few minutes on human adventures. Each month, a subject is made in co-production with the TV Mountains channel: currently, in one, the runner Émilie Lecomte. Finally, a blog completes this brand content. The brand Quechua is already present on Facebook , Google+ and Twitter .

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