Author: steelrun1

Tour de France in the Media

Tour de France is here again, and its time for the media to go all out covering the spectacle. Its also that time of year when many people are inspired to take up cycling and retailers such as Planet Cycling see a huge uplift in sales as well as chatter on their new media channels.

Five times Green Tour of the Tour in the last five years, Slovak Peter Sagan targets a sixth. For him, it became routine.

When he is told of pressure, he asks, “Do you think I look nervous?”When someone asks him if it is special to start in Germany in a German team, He astonished himself: “It’s good for the sponsor. The rest … Here the roads are the same as in Italy or France. You suffer in the same way. ”

“I will do my best to win the green jersey this year, and then again next year”
Like every year, it will target the green jersey, which it holds without interruption since 2012, and stage victories (it is with 7 successes). What to weary it? “I will do my best to win the green jersey this year, and then again next year.Afterwards, I’ll be fed up … ” He gets fed up. “No, seriously, it’s hard. You have to fight from the first to the last day and it takes a lot of concentration. It’s hard, but it’s not at all boring. Then I’ll help Rafal Majka for the overall standings , “he adds. Finally, it will depend on my legs … ”

When it is finally Majka’s turn to answer the question of a journalist, Sagan immediately takes the spotlight. “But why do not you tell them that you’re in the best condition of your life and that you’re going to blow them all up?” Hewhispers to the Polish … The time to slip a compliment to his address Big brother, Juraj, who will play his first Tour de France, and the ten minutes of the Sagan show are coming to an end. And the record of Zabel (6 Green Jerseys), by the way? “I’m my own way ,” he swears. ” I only care about my career. The most important thing is to have fun. And we’re going to have fun … ” And the ten minutes of the Sagan show are coming to an end. And the record of Zabel (6 Green Jerseys), by the way? “I’m my own way ,” he swears. ” I only care about my career. The most important thing is to have fun. And we’re going to have fun … “And the ten minutes of the Sagan show are coming to an end. And the record of Zabel (6 Green Jerseys), by the way? “I’m my own way ,” he swears. ” I only care about my career. The most important thing is to have fun. And we’re going to have fun … “

New Media in the Outdoors and Mountains

Quechua bet on brand content. Hiking on the Moon , designates both a website , aweb TV, a blog and a print and online magazine , dedicated to mountain news.Target ? Outdoor practitioners. On the website available in French and English articles on travel, a photo gallery, a calendar of events related to the theme … The mark of the group Oxylane also released this month the first issue of the magazine

Hiking on the Moon by Quechua in both languages: nearly 100 pages of editorial with topics on Chile, India, Nepal, Patagonia … Available on the web, the first issue, printed at 5,000 copies, Is distributed in tourist offices, hotels and other places of passage in the country of Mont Blanc and in certain stores Decathlon , property of the group Oxylane.

The web TV  offers reports of a few minutes on human adventures for Rock and Mountain enthusiasts. Each month, a subject is made in co-production with the TV Mountains channel: currently, in one, the runner Émilie Lecomte. Finally, a blog completes this brand content. The brand Quechua is already present on Facebook , Google+ and Twitter . The web TV offers reports of a few minutes on human adventures. Each month, a subject is made in co-production with the TV Mountains channel: currently, in one, the runner Émilie Lecomte. Finally, a blog completes this brand content. The brand Quechua is already present on Facebook , Google+ and Twitter . The web TV offers reports of a few minutes on human adventures. Each month, a subject is made in co-production with the TV Mountains channel: currently, in one, the runner Émilie Lecomte. Finally, a blog completes this brand content. The brand Quechua is already present on Facebook , Google+ and Twitter .

OLED TV – is it for you?

This year will be another year of OLED screen TVs, we see more and more in stores and their price falls, although they remain relatively high for the size of the screen.

But who are those screens that promise better image quality than LCD, LED or plasma display devices?

Do some mark stand out from the others?

The question is answered by comparing an OLED model offered by LG with the characteristics of the 1080p ACL screens that the majority of consumers possess.

Comparison TVs with OLED screen versus LCD

To compare OLED TVs with LCD screens, we have used the features of a recent model of LG that accurately represents the products of this manufacturer: the 55 “OLED Curved TV. Full HD (1080p) with Smart TV compatible with the 3D 55EC9300. (Link to buy the device at the bottom of the chronicle!)

Display Technology

Rather than using a light source behind a liquid crystal panel and a color filter to display the images, the OLED screen hides a single panel that produces its own light and color.

This allows you to display more flexible transparency levels and offer better resolution than LCD or plasma screens.

Slimming and Weight

This same display technology explains the amazing thinness of OLED screens: as there are fewer panels integrated into the screen, the TVs are ultra slim, while displaying a lighter image. For the 55 “OLED display. Of LG, the thickness corresponds to 1/3 of that of an LCD screen.

LG OLED Display

This factor also influences the weight of the device which is halved with the OLED display. This can impact on how and where you position your screens in the home, from wall mounts to traditional tv stands and furniture, freely available from numerous online retailers such as this house and garden store.

Display of colors and images

The colors are also more vibrant, as well as the contrasts thanks to the display of a true black more accurate than with the LCD display and the use of 4 colors of pixel instead of 3. Moreover, little Angle, images and colors are brighter on an OLED display.

OLED display 4 colors pixels

The clarity of the moving images is also greater with the OLED, because the time required to display the elements on the screen is reduced: The OLED displays 1000 times faster than the LCD.

Curve of the screen

As the billboard is much thinner, there is a limitation for large format screens. That’s why we see curved-screen TVs, such as the LG Full HD 55EC9300 55 “model. On which this comparison is based.

This curve has the advantage of increasing the immersive experience, because one feels wrapped by the image.

Is the OLED for you?

Now the big question: is it worth buying one?

If you are a cinematographer or a “trippy” of images: yes! You will not be disappointed and will see the difference in the quality of the image.

For others, as the price of OLED screen TVs is still quite high, your LCD or plasma display should do the trick for quite some time. We speak of a minimum of $ 5000 for a screen of 55 inches, so it is quite expensive for a screen of this size …

Although with special in-store, you may find one at a more affordable price!

What is New Media?

We live in a digital society where everything seems to revolve around technology. New media is here to stay for a long time, but you need to read more information about this interesting yet popular topic these days. We will let you know right now what new media is all about.

What is New Media?

New media is just content on demand that you can get access to via devices such as computers and mobile phones. Examples of these things are blogs, websites, wikis, and so on. Dialog is one of the most important characteristics of these new media, so you will see tons of conversations and connections here at all times. These media allow people to share, discuss, and comment on a wide array of topics. The advent of low cost, high quality recording devices and such as GoPro Cameras So you will have to deal with an interactive community here at all times too.

You can think of new media as something that is a complement of TV, radio, and other means of communication. New media might even replace old media, but we need to see what happens in the future too. We also have to understand the fact that new media is blurring the relationship between public and private communication and between mass and interpersonal communication. There is also an increase in the speed of communication in the world of new media, and some forms of communication will interconnect and overlap. People can even participate in forum where they can question their social structures in an open discussion without any hierarchical structure at all.

Conceptualization and Types

We need to understand that new media uses digital technologies to distribute content on a regular basis. New media also uses digital data that is controlled by software. You will see the power of new media even in video games, where you will watch a lot of 3D characters. These are some type of new media:

– Blogs. A blog is just a digital journal where you can keep update whenever you want to. Think of a blog as an online dairy that you will use to keep visitors up-to-date with any information that you may want to give them.

– Virtual reality. Virtual reality will stimulate your sense and physical presence so you can feel or sense the environment as something real. A special headset might be required so you can enjoy this experience in no time too.

– Social media. Social media is all about sharing information in a digital environment. These digital networks are taking the world of technology by storm, and they are very good at keeping people communicated and connected.

– Digital games. Digital games are awesome, and you can download of a lot of video games from Google Play and Apple App Store in no time too.

New Media Marketing

New media marketing will allow you to get a huge ROI without breaking the bank. For instance, you just have to build a website, add an opt-in form, build a Google AdWords campaign to generate leads. This will allow you to generate a lot of sales over time, as you will use email follow-ups and offers so that you can get what you need as soon as possible. Generating loyal customers is easy when you know how to harness the power of the new media these days as well.

If you need to take the performance of your marketing campaign to a whole new level, online video is the way to go. This is one of the most powerful ways of new media where you can take the engagement of your audience to the next level in no time as well. You can use YouTube Ads or Facebook Ads so you can take your video views to a whole new level of performance and profitability right away. This will not cost an arm and a leg, and you can even see results within hours or days truly as well.

Remember that new media is here to stay for a long time and that you need to jump into this tech wagon right away. if you want to take your marketing campaign to the next level, new media can do the trick in no time. Remember also that video advertising can be the solution to your marketing and advertising issues, so you have to take massive action right now.